Doctor's Search

Category: Dental Marketing

November 26, 2015

How Mystery Shopping Can Grow Your Business.

A mystery shopping campaign can quickly root out a problem in your business quickly and effectively. mysteryshoppingHiring good staff is a difficult task for any business and once you have them you do not want them to leave. However for some staff however good they are on paper, when it comes dealing with your clients, they have got it all wrong and they are costing you money and new business. You can be sure on most occasions that it’s not deliberate to sabotage your company and staff just need to be properly trained. However on other occasions it can be deliberate as an employee may have some sort of grudge against you.. But how do you find this out without busting the bank and bugging the building?

You start a mystery calling campaign!

A mystery calling campaign can start immediately and you can have results in a week!

It really does not get better than that for any business owner to have real results from real question

September 3, 2015
[vc_row][vc_column width=”1/1″][vc_column_text]Now that summer is over and the holiday mode is a distant memory it’s time to think start thinking about getting some decent cash going before Christmas, but which method is best and which will produce the best return?

Internet Marketing Methods

A PPC campaign can bring in new clients FAST, that is of course if your website converts the visitors into clients. There is no point in spending good money on a PPC campaign if your website sucks, so something to think about before spending your hard earned cash. We can help with any of your internet marketing needs like PPC, SEO, Dental websites, link building etc however it must be remembered that SEO is not a fast solution for instant fast traffic but is a more important method for lasting traffic once its established AND it can prove to be more cost effective in the long run for competitive keywords.   googleranked1Let’s look at this example… Having a website on page 1 and ranked #1 for a keyword like the term “teeth implants” which has 12.000 searches per mon

Posted in Dental Marketing by Dental.MK
September 1, 2015
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Whatever happened to the 7 pack?

Once the holy grail for many local search engine marketing companies, the infamous 7 pack for local business listings has been obliterated by Google following a recent update on the 6th August 2015. It used to be a fairly easy process to get a local business into the 7 pack and ranked on page 1, assuming that was, the business was not in a major city and the competition was not too difficult. However things have changed from what once was an almost assured method of getting a clients website ranked to something a lot more challenging.  

To demonstrate the change is a before and after shot of a recent search for “Hotels in Belfast ” 

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Before the update as shown in the picture above you can see there are 7 bus

August 19, 2015
[vc_row][vc_column width=”1/1″][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_empty_space height=”22px”][vc_column_text]I have seen many dental websites that think they have it all done right and they tick all the boxes as they think it looks aesthetically pleasing and they need worry about nothing else. However many I see are sadly ALL WRONG and even the most aesthetically pleasing websites still have many issues that should be addressed. One of the main issues I consistently see is having all treatments on one page. This is probably one of the worst mistakes that dental practices make and the design companies who make these websites should advise clients accordingly of this HUGE MISTAKE. Sure, I understand that not all dental practices want to spend money creating a website in the first place as they cannot see the benefit and when told how to do it properly they run a mile, thinking JUST of the expense and nothing else. This is a defeatist attitude and should be avoided at all costs, so let me explain why your treatments should all be given their own page, hint it’s got something to do with SEO. Firstly the point of creating the website is to help people who are actively looking for a service or a product in YOUR area. Local search is a huge part of the Google daily searches and users who look for local services are more likely to call and become your customer. It

Posted in Dental Marketing by Dental.MK
August 13, 2015
[vc_row][vc_column width=”1/1″][box_header title=”The Real Perils of PPC Marketing” type=”h3″ bottom_border=”1″ animation=”0″ top_margin=”none”][vc_empty_space height=”32px”][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]PPC marketing can be a complete waste of time and money for many if not properly orchestrated. Many on-line marketers will have dabbled in PPC marketing and many will never see any real tangible results, only a huge bill at the end of it and no sales, but how do you combat this? Be smart is a start.. Do your KEYWORD research before you do anything, I mean how can you expect to jump into a new marketplace without researching your audience. Create more than one ad to split test which ads convert better then keep doing this. Do not use Google broad matching Here are three example searches in Google: 1. Manchester teeth whitening clinic 2. how much does teeth whitening cost 3. do home teeth whitening kits work Obviously the 1st example search is more beneficial and relevant to a dentist offering teeth whitening in Manchester. The other searches are more general information type of searches and will most likely not produce any sales or new customers. If you enter the Google AdWords default settings as : teeth whitening …and your ad will show up (in what is called Broad Match​) for all

August 6, 2015
[vc_row][vc_column width=”1/1″][box_header title=”Is Your Dental Website Mobile Optimized?” type=”h3″ bottom_border=”1″ animation=”0″ top_margin=”page_margin_top”][vc_empty_space height=”32px”][vc_column_text]It was a long time coming that Google would eventually take steps to bring websites into line that are not mobile optimized and therefore not producing the best possible visitor experience. Therefore in April this year they announced mobilegeddon It’s not that Google want to punish you just for the sake of it, even though those who suffered from penguin and panda updates would most certainly not agree with that statement. Not having a properly optimized website is a different proposition and getting penalized is not the same as penguin and panda penalties. Giving the best possible user experience is the most crucial part of making sure your website that is ranked, stays ranked and that’s according to google. A website that needs visitors to pinch and scroll to be able to navigate around it is not a good experience for anyone. I am sure too that many reading this would agree by having landed on a similar non mobile optimized website, its just annoying. Now imagine this is your dental practice business! Do you seriously expect your rankings to remain as they are or worse still do you expe

April 21, 2015
[vc_row][vc_column width=”1/1″][box_header title=”Dental Marketing Has Changed” type=”h3″ bottom_border=”1″ animation=”0″ top_margin=”none”][vc_column_text]Gone are the days when patient referrals and word of mouth kept your dental practice waiting rooms full. As technology changes, we find ourselves knee-deep in the digital age with businesses fighting for top spot exposure online and dentist practices are no different. If you thought you didn’t need a dental marketing website, or to start running online advertising…think again! Marketing is changing, and it’s changing fast. The future of advertising is online and is going mobile – literally. Patients are no longer looking for dental care by scouring the yellow pages for the nearest practice like they did ten years ago. Instead, they are online, on their phones, laptops and tablets. They are asking all-knowing Google who is the best in town or clicking on online ads while reading their favourite health blog. So many dental practices still find themselves without a functioning website, a dental marketing service or the tech know-how to reach their growing online market. And in turn, they are missing out on thousands of possible new patients to their tech-savy competition. Having a Google + or other social media pages, without a dental marketing website, is no longer a viable option. And for those that are marketing online

Posted in Dental Marketing by Dental.MK